
Bill ackman
Bill Ackman, the outspoken founder of Pershing Square Capital Management, has long defied conventional investing wisdom. While most hedge funds diversify across dozens of positions, Ackman’s strategy is radically focused—he bets big on a few high-conviction ideas. In 2025, his portfolio is a masterclass in strategic concentration, with over 70% of Pershing Square’s $13.8 billion fund allocated to just four companies: Uber Technologies (UBER), Brookfield Corporation (BN), Alphabet Inc. (GOOGL), and Restaurant Brands International (QSR).
For retail investors, these aren’t just ticker symbols—they’re lessons in vision, patience, and value creation.
1. Uber Technologies (UBER): The Network Effect King
Portfolio Allocation: 20.6% (~$2.84 billion)
Uber isn’t just a ride-hailing app—it’s a global logistics platform. Ackman’s massive stake in Uber reflects his belief in the company’s ability to dominate mobility, delivery, and autonomous vehicle integration. With over 180 million users and partnerships with AV leaders like Waymo (owned by Alphabet), Uber is positioning itself as the connective tissue of future transportation.
Retail Investor Takeaway: Look for companies with scalable platforms and multiple revenue streams. Uber’s ability to monetize mobility, delivery, and logistics makes it more than a tech stock—it’s a future infrastructure play.
2. Brookfield Corporation (BN): The Real Asset Titan
Portfolio Allocation: 18.5% (~$2.55 billion)
Brookfield is a global alternative asset manager with exposure to real estate, infrastructure, renewable energy, and private equity. Ackman’s long-standing position in BN reflects his appreciation for durable cash flows and inflation-resistant assets.
Retail Investor Takeaway: In uncertain markets, real assets offer stability. Brookfield’s diversified portfolio and global footprint make it a defensive powerhouse with long-term upside.
3. Alphabet Inc. (GOOGL): The AI and Cloud Powerhouse
Portfolio Allocation: 13.2% ($1.82 billion)
Ackman increased Pershing Square’s stake in Alphabet by 21% in Q2 2025, signaling strong conviction in the tech giant’s future. Alphabet’s dominance in search, cloud computing (via Google Cloud), and artificial intelligence—especially through its Waymo autonomous vehicle division—makes it a cornerstone of Ackman’s growth strategy.
Why Alphabet stands out:
- AI leadership: From Google Search to DeepMind, Alphabet is at the forefront of AI innovation.
- Cloud momentum: Google Cloud revenue grew 28% YoY in Q2 2025.
- Waymo synergy: Strategic alignment with Uber’s AV ambitions.
- Cash machine: Over $100 billion in cash reserves and strong free cash flow.
Retail Investor Takeaway: Tech isn’t just about disruption—it’s about infrastructure. Alphabet’s ecosystem touches nearly every aspect of digital life, making it a foundational long-term holding.
4. Restaurant Brands International (QSR): Franchising the Future
Portfolio Allocation: 11.1% (~$1.52 billion)
QSR owns some of the world’s most iconic fast-food brands—Burger King, Tim Hortons, Popeyes, and Firehouse Subs. Ackman’s bet on QSR is a bet on global franchising, brand loyalty, and operational efficiency.
Retail Investor Takeaway: Franchise businesses scale efficiently. QSR’s global footprint and brand equity make it a resilient consumer play—even in economic downturns.
Ackman’s Strategy: What Retail Investors Can Learn
Bill Ackman’s 2025 portfolio isn’t just about stock picking—it’s about conviction, discipline, and strategic patience. Here are three timeless lessons retail investors can apply:
1. Concentration Requires Conviction
Ackman’s top four holdings make up over 70% of his portfolio. He doesn’t diversify for the sake of it—he invests where he sees asymmetric upside.
Lesson: Don’t spread yourself too thin. Focus on a few great businesses you truly understand.
2. Hold for the Long Haul
Ackman’s average holding period exceeds three years. He’s not chasing quarterly earnings—he’s building long-term value.
Lesson: Time in the market beats timing the market. Let compounding do the heavy lifting.
3. Invest in Business Models, Not Just Stocks
Ackman looks for companies with scalable, durable, and cash-generative models. Whether it’s Uber’s platform, Brookfield’s assets, Alphabet’s AI ecosystem, or QSR’s franchises—he invests in systems, not stories.
Lesson: Understand how a company makes money. The best investments are built on strong business fundamentals.
The Ackman Blueprint for Retail Investors
Bill Ackman’s 2025 portfolio is a bold statement: conviction beats complexity. His top holdings—Uber, Brookfield, Alphabet, and QSR—offer a blend of innovation, stability, and global reach. For retail investors, the message is clear: think big, think long-term, and think like a business owner.