Apple considering to buy Perplexity
Apple is reportedly considering a bold move to acquire Perplexity AI, a rising star in the artificial intelligence industry, as part of its strategy to stay ahead in the fast-evolving tech landscape. According to Bloomberg, early internal talks are underway at Apple, though no formal offer has been made, and discussions with Perplexity’s team have not yet started. Both companies have stayed tight-lipped about the rumors.
The tech world is buzzing with competition as giants like Apple, Meta, and Microsoft race to dominate AI innovation. With demand for AI-powered solutions skyrocketing, acquiring cutting-edge startups like Perplexity could give Apple a significant edge. Sources say Apple’s head of mergers and acquisitions, Adrian Perica, has been brainstorming the potential deal with Eddy Cue, senior vice president of Services, and other key players in Apple’s AI division.
This isn’t the first time Perplexity has caught the eye of a tech titan. Earlier this year, Meta explored a possible acquisition of the AI startup but didn’t seal the deal. Instead, Meta invested $14.8 billion in Scale AI and tapped its CEO, Alexandr Wang, to lead its new superintelligence division.
As AI continues to reshape industries, Apple’s interest in Perplexity signals its commitment to staying at the forefront of innovation. Stay tuned for updates on this developing story.
